We are a group of professional real estate agents with combined experience of more than 18 years. We are focusing on assisting our clients by restructuring their property propfolio to create more wealth progressively.
We also write blogs on various area of real estate pros and cons many home owners facing in today market. What are the pitfalls to avoid is often our objective to educate our clients so as to shorten their real estate journey as home owner via our sharing on creative financial methods which can be leverage in today’s market etc.
We strongly believe given an opportunity, a property which is the biggest asset one can own, can be maximize its potential by selling at its optimum result.
Selling a property take more just taking picture with phone and posting on property portals to yield result then you do not need our service.
We believe in today market, we need to stay relevant with the ever evolving technology and consumer’s behavior. With our fundamental marketing elements, your unit can be market with its best potential.
These 3 elements is a must have for every unit that we market.
Create – how to engage audiences / viewers with content based media. Creating content about every unit in term of location, project attributes and many factors is essential to engage consumers on why your unit have to be on their ‘must buy’ bucket list.
Attract – prior launching the unit for sale. Preparation is very important. We all know first impression count. But how many of us actually did when it come to market property. (Don’t get us wrong). We aren’t talking about the unit is in a run down condition etc. Certain minor detail which may be missing out in our daily day. For example. the arrangement of the furniture in the unit etc. How home staging can help to create awesome first impression.
Another case study was a just TOP 3 bedroom unit at Botanique. Seller approached us to assist him to sell. He was hesitating if home staging is necessary as his unit is brand new condition. He decided to try and engage our service. The unit was eventually sold above his expectation despite is on 2nd level.
For overseas clients who can’t come to the unit, we also have virtual tour of the unit that we market to forward to them. These virtual tours have tools like measurement which can literally measure how long from one point to another. Together with google cardboard or Samsung VR, the client can actually visualize themselves walking through the unit!ย
Below is one of our clients who engaged our service and did a virtual tour:
Position – how we determine the price point is essential when we launch the unit for sale. During discussion with our clients, we always open to listen to our clients need and analysis if the price point is feasible for them to proceed as part of asset progression journey with us. Price point is often overlook by many agents which resulted the unit may be on the market for a long time. Consumers will usually be wary of the unit especially market by multiple agents at one time. It can be a double-edge sword in this case. Consumers may think the price is too high since the unit have no offer for long time OR the seller must be desperate to sell since so many agents advertise the same unit at the same time.
“First offer count “
Why do we mean by saying the quote? More than often, when the unit is launch for sale. Initial interest is the highest as buyers who have been scouting for unit are already on their radar looking for their suitable. We must make sure that we can capture this pool of buyers before the next wave kick in. We shall quote this pool of buyers as ‘first wave’.
‘first wave’ are usually searching for unit within their area of interest. They are prepared to bid if the unit suit them. They are also aware of the price transacting in the area. These are often the most genuine pool of buyers who can offer.
The next wave quoted as ‘second wave’. Under this category, the buyers are still in planning stage. They are deciding which area to look at after their first round of searching. More into researching to understand the market. ‘second wave’ take a longer time to decide and often ‘low ballers’. Offer low offer to try if seller can accept. More than often, the offer is way below the market transacted rate.ย
Hence, deciding price point is very crucial upon engaging our service.ย
